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Strategies

Decisions with a budget on them: which format, which way to pay.

2 articles

  1. Carousel vs Video Ads: How to Choose, Platform by Platform

    When a carousel beats a video ad and the reverse, built on the specs Meta, Instagram, LinkedIn and TikTok publish, with how to make each one well.

    6 min read · 15 sources

    In this article

    • The short version
    • What each platform lets you build
    • Five tests that decide it
    • Making a carousel that gets swiped
    • Making a video ad that holds
  2. AI Credits Pricing vs Pay-Per-Call: Real Cost per Output

    Turn any credit plan into dollars per usable image, clip or voiceover, with tiers, expiry and retries counted, and see when credits beat paying per call.

    6 min read · 7 sources

    In this article

    • Step 1: dollars per credit
    • Step 2: credits per output, then dollars per output
    • Step 3: count only the credits you spend
    • Step 4: failed renders and rejected renders
    • A worked month

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