How much does a UGC ad cost?
It depends less on the video than on everything around it: who makes it, who writes it, how long you may run it and how many versions you need. Here is what you pay for on each route, a human creator, a UGC agency and AI done for you, so you can compare quotes on equal terms.
Why we do not print market price ranges.
You will find many price ranges for UGC videos online. Few of them say where the numbers come from, when they were collected, or whether they include usage rights, editing and revisions. Two quotes for the same video can differ several times over because one includes paid ad rights and the other does not.
So this page does not repeat a range we cannot source. It explains what goes into the price, so that you can ask creators and agencies the right questions. The only price we state is our own, because it is fixed and public.
What drives the price of a UGC ad.
Check each of these in any quote. They explain most of the difference between two offers.
- Usage rightsPosting on the creator's own account, organic use on yours and paid ads are different rights. Paid usage, and how many months it lasts, often costs as much as the video.
- WhitelistingRunning ads from the creator's own handle needs their account access and is usually priced separately.
- Hooks and versionsOne video with one opening line is the base. Extra hooks, lengths or cutdowns for testing add to the price.
- Script and strategySome creators film what you write; others write it. An agency adds angles, research and a creative brief.
- Editing and captionsRaw footage is cheaper than an edited ad with captions, music and product shots cut in.
- Revisions and reshootsAsk how many rounds are included and what a reshoot costs if the take does not work.
- Product shipping and timePhysical products have to reach the creator, which adds cost and days before filming even starts.
Three routes, compared on what you get.
Qualitative on purpose: prices vary by creator, agency and market, so ask each for a written quote.
| Human creator or UGC agency | AI UGC ads, done for you | |
|---|---|---|
| Who appears | A real person, who can use and hold the product | An AI presenter, labelled as AI where required |
| Usage rights | Negotiated, often limited in time | The files are yours to run in your ads |
| Turnaround | Shipping, scheduling, filming and editing | Scripts in one business day, ads in 5 |
| Testing many hooks | Each version adds cost | Cheap to vary once the angle is set |
| Authenticity | A real user's experience, when it is genuine | Never presented as a customer review |
| Price | Quoted per creator or per package | 3 ads for $99, fixed |
When a human creator is worth the price.
Some ads need a real person. If the product has to be worn, tasted, applied or used on camera, a creator does what an AI presenter cannot do reliably yet. A creator with an audience can also post to their own followers, and a genuine user's story carries weight that no script can.
If you go that route, put every item from the list above in writing before filming: the rights, their duration, the number of hooks and the revisions. That is where most budget surprises come from.
When AI done for you makes more sense.
AI UGC ads suit the stage where you are still finding the message. You want to know which hook and which angle hold attention before you pay for a creator shoot, and you want the answer this week. They also suit products that can be shown well in their own shots, and brands that need ads in several languages.
Our service is priced for that: 3 ads for $99, written, cast and rendered for you, with captions and a clean version of each. You approve the scripts, the presenter and the voice first, or cancel for a full refund at that point. Paid ad use is included: the files are yours to run.
What the price covers, step by step.
- 1
Send the brief
Your product, who buys it, the offer and the objections the ads should answer. Add product photos, your logo and any ads that worked for you. - 2
Approve the scripts
Within one business day you get the scripts, the AI presenter and the voice. Ask for changes, or cancel for a full refund. Nothing is rendered before you say yes. - 3
Get the ads
Within 5 business days: 15 to 30 second ads in 9:16 and 1080p, captions burned in, plus a clean version without them. - 4
One round of changes
A line to recut or a caption to fix after delivery is included. Then the files are yours to run wherever you advertise.
AI presenters, said plainly
The presenters in these ads are AI generated, with AI voices. They are not customers, and we never write an ad that pretends one is. If you want to quote a real review, send it to us with the right to use it, and the ad will say it is a quote, not a testimonial from the presenter.
TikTok and Meta ask advertisers to label AI generated content. We tell you where the label applies when we deliver. And a presenter holding your exact product is not reliable yet, so we do not promise it: your product appears in its own close shots, made from your photos and cut between the presenter's lines.
Related reading.
If you sell online, AI UGC ads for Shopify and DTC brands covers what to send and which angles to start with. If you are comparing self-serve tools with a service, see the Arcads alternative and the Creatify alternative pages.
UGC ad cost questions
More on AI UGC ads
- Done-for-you AI UGC adsHooks, scripts, an AI presenter and captions, written and rendered for you. 3 ads for $99.See the offer
- Arcads alternativeLooking for an Arcads alternative? Arcads is a self-serve tool. We make the AI UGC ads for you: hooks, scripts, presenter, voice and captions, approved before render. 3 ads for $99.Read
- Creatify alternativeA Creatify alternative for brands that want finished ads, not another platform. We write, cast and render AI UGC ads for your product. Scripts approved first. 3 ads for $99.Read
- AI UGC ads for ShopifyAI UGC video ads for Shopify and DTC brands, made for you from your product photos and product page. Hooks, AI presenter, captions, 9:16. Scripts approved first. 3 ads for $99.Read
Three AI UGC ads, one fixed price.
Scripts approved before render, delivered in 5 business days. 3 ads for $99.
See the done-for-you offer