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Long reads on what things cost and how they are made, with every figure sourced.

4 articles

  1. How much does a video ad cost in 2026? Six routes, priced

    What a 15 to 30 second video ad costs from a studio, a freelancer, a UGC creator, yourself, AI calls or a fixed-price pack, and how to pick one.

    6 min read · 10 sources

    In this article

    • First, count the ads you need
    • Route 1: a production company, $1,500 to $5,000 per short piece
    • Route 2: a freelancer, about $40 to $470 per ad
    • Route 3: a UGC creator, about $92 to $275 per video
    • Route 4: doing it yourself, no cash and a lot of hours

  2. Explainer video ads: how to write and make a 30-second one

    Write a 30-second explainer video ad a stranger understands: one idea, a 65-word script timed second by second, captions, and 9:16 and 16:9 specs.

    6 min read · 11 sources

    In this article

    • Why 30 seconds
    • Step 1: one idea, one sentence
    • Step 2: budget the words before you write them
    • Step 3: the structure, second by second
    • Step 4: make it work muted and with sound

  3. AI Video Generation API Pricing, Lab by Lab (November 2026)

    How AI video APIs bill (per second, per clip, per token, credits), each lab's own rate as published on 1 November 2026, and a batch budget with retries.

    6 min read · 11 sources

    In this article

    • Four ways a video API bills you
    • What moves the price
    • One 6-second clip, lab by lab
    • A real batch, with retries counted
    • How Aitachyon prices the same calls

  4. ElevenLabs API Pricing: What a 30-Second Voiceover Costs

    ElevenLabs API prices per model on 1 November 2026, how characters are billed, and a real 30-second ad script counted and priced, direct and via Aitachyon.

    6 min read · 11 sources

    In this article

    • How ElevenLabs bills text to speech
    • From seconds to characters
    • A 30-second ad script, counted
    • Running a batch without 429 errors
    • The same voiceover through Aitachyon

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